Brooklyn Fit Chick Vlog Episode 51
The “Brooklyn Fit Chick 5 Favorite Things” Edition
Plus, What Happed to you SELF magazine? (A BFC intervention)
Hey there! Hi there! Ho there!
How is everyone today? Good? Great to hear! I am back in the Vlogging saddle and to be honest—did not have a clue this morning what the heck I was going to talk about today. Then right in the middle of teaching a class this morning the song My Favorite Things from The Sound of Music popped in my head and I said to myself “How about just talk about your favorite things from the past week?” And that was that. So today I am bring to you the things that are making me happy this week. You’re welcome!
Plus, I talk about a magazine that I have not spoken about in months because they changed their editorial direction to young (and must be dumb) twenty-somethings. It brings me a heavy heart to do this as I try to mainly focus on the positive but I know many of you feel the same way so I am planning an intervention with the used-to-be great SELF magazine and hope it makes some difference.
So let’s get to it, shall we?
Here my 5 favorite things this week in absolutely NO particular order.
- The Instagram account for WhaleoPaleo: Yes, yes—I know many of you are tired hearing about “primal” and “paleo” eating but if you are just in the market some fresh ideas on organic cooking then you must add these guys to your list on Instagram. This weekend I attempted the “Cashew Hummus” recipe and it turned out so freaking dope! (That’s good, by the way.) You can still find me on Instagram at brooklynfitchick where I like to post about all sorts of things (but mainly post photos of my cute kitty cats!)
- The Guiness ad featuring hot guys playing “Murder Ball.” I am not sure where the connection comes in (unless it is the standard “dudes love beer” thing) but it made me very happy to see it.
- Eminem made a bizzare appearance over the weekend during the Notre Dame/Michigan football game. First of all—his face does not MOVE the entire time. Then there is Brent Musberger introducing his latest single, Bezerk, heading for “the top of the charts” while Em’s mouth just sort of hangs WIDE OPEN. Finally he finishes it off by very lucidly detailing his “fantasy football announcers team” of all time to call the Super Bowl– Brent Musberger, Pat Summerall, John Madden and Al Michaels. (He is ABSOLUTELY right about them by the way.)
- I completely cracked up when I saw this “twerking gone bad’ incident. Hold the phone! Turns out this one is a big old fakey fake fake from Jimmy Kimmel—http://www.nydailynews.com/entertainment/tv-movies/jimmy-kimmel-reveals-behind-twerking-girl-fire-video-article-1.1450689. (He fooled me!)
- The song and video for Royals by Lorde—a 16 year-old (!) singer and songwriter from New Zealand. I am no longer weeping for the millennial generation—hooray!
Finally—I am holding an official intervention for SELF magazine. Several months ago it was reported in the New York Times that SELF was changing their editorial to appeal to 20-something readers. That is their prerogative. But as someone who has been a subscriber and fan for many years the news distressed me and unfortunately it has proven to be for good reason. In fact, the “new” SELF is “meh” for my taste and for that reason I have not featured them on my Blog for several months now.
Here are my main issues/problems with the new SELF:
- Putting the age of reader’s questions everywhere. Constantly reinforcing that your readers are in their 20s doesn’t interest me (who cares?) There are already magazines for 20-somethigs (Glamour and Cosmopolitan come to mind) and good health should be a priority for women of all ages.
- The “reader questions” have been lame. For example this gem–“Can a girl do a pull-up?” Grrrrr. And gawwwwww. Just make me want to spit nails. Don’t make me explain why.
- The layout looks choppy. I am just not feeling the angles and colors that have been used to tell the stories. It looks as if you are trying too hard to appeal to the youth. (Who hate it when people try to appeal to them by the way.)
- The content is lacking. Remember that your audience has a pretty good grasp on the basics of fitness so why not appeal to their brains and aim a little higher than 7-Day detox plans and talking about how to have drinks after work without getting fat?
Not all of the editorial has bothered me but they have lost their aspirational tone. Lately I feel as if SELF just wants me to drop a few pounds and shut up until I marry someone. Am I the only one who feels this way? It wouldn’t be the first time but I am totally bummed to have to even talk about this. But I can’t review all of the health & fitness magazines (including Fitness, Health, Shape and Women’s Health) except SELF and not explain my feelings.
Do not worry SELF. I will not abandon you! We can still be a thing. Just remember that your audience is sharp and already knows that women can do pull-ups (In fact—I could do them as a girl dammit!) They want to eat to be healthy and not “detox” (or to get skinny for an occasion.) They want to be inspired by your pages and not just look for quick and easy fixes (which will just set them up for disappointment.)
Please tell me that you are just going through a phase SELF. I still believe in you and want you to succeed. Until then, I will hang in there a bit longer.
Now onto this week’s Vlog post:
Okay—that is it for me today. This week’s Vlog post has worn me out and I need a nap now. Talk to you all later!
Brooklyn Fit Chick
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