Brooklyn Fit Chick Interview with @WomensHealthMag Editor @AmyKellerLaird

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Women’s Health Bans “Bikini Body” from Their Cover Lines!

The Brooklyn Fit Chick Interview with Editor in Chief Amy Keller Laird

 Jillian-Michaels--Womens-Health-2016--04

Hey there! Hi there! Ho there!

Well just as 2015 was coming to a close I discovered to my delight that Women’s Health magazine was banning demoralizing cover lines such as “Get a Bikini Bod” and “How to Drop Two Sizes in Two” weeks and I for one could not be more elated about this bit of news. (Check out the full announcement at this link)

I come from a magazine background and have been in those meetings where people try to decide what cover lines will catch a potential buyer’s eye better than the other. Do we promise “Slimmer is 10 Days’ or you can “Drop 10 in 10 days?” Not only are they deceptive but they set you up to feel like a failure for not being able to do just that in the prescribed amount of time.

This Blog started out mainly reviewing the fitness magazine but there have been many times over the years because I just could not put up the covers of the magazines which offered health & fitness goals that were just not physically possible. I branched out which is a good thing but I am a magazine gal at heart and hope more of them will follow this lead!

When I checked out the Women’s Health announcement on Twitter it made me whoop with joy and knew that I just had to interview Editor in Chief Amy Keller Laird to find out how and why they are taking this bold step.

Amy was kind enough to answer a few questions for me before the New Year’s holiday weekend and here they are!

(Let me know what you think in the comments below!)

What inspired you to make this declaration?

This past year there has been such an awesome cultural movement toward female empowerment. Just being on social media, you can see that women think about weight loss and fitness differently than they used to—it’s not about everyone having to be thin or the same size or the same shape. It’s about being the best version of yourself.

As a magazine that promotes health and wellness, we wanted to make sure we weren’t falling back on old cover lines that no longer resonate. So we did a survey of our readers, and it verified our thinking.

Listen, does this mean we’re no longer doing stories on how to lose weight healthily or how to sculpt toned abs? Absolutely not. We will still have stories on those topics—it’s about how they’re framed, and getting rid of any subconscious shaming language.

What has the response been so far?

Beyond amazing. From nutritionists to trainers to all kinds of women, there have been thousands of “likes” on social and hundreds of appreciative, supportive comments. Lots of use of the word “awesome.” Or my personal fave response on Twitter from one woman: “Fucking awesome.”

Are you making any New Year’s resolutions for 2016?

Well, I finally pretty much gave up soda in 2015 (props to flavored seltzer water!). In 2016, I need to be more mindful of separating from my devices when I’m around my kids and actually focus on the QT with them!

What is your favorite workout?

Weight circuits with a trainer, or dancing at 305 Fitness. I need other people around for motivation!

Who is your dream cover star for 2016?

Gwen Stefani and Emma Watson

Thanks Amy!

You can reach out to Amy on Twitter @amykellerlaird and Women’s Health on Facebook.

That’s it for me today.  I will be back soon with magazine reviews, playlists, reviews and so much more. Let’s hear it for an exciting 2016!

(If you are reading this on a different site or a different feed than Brooklyn Fit Chick, it has been taken without permission.)

Until next time…

Ox Ox,

BFC

Brooklyn Fit Chick

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23 thoughts on “Brooklyn Fit Chick Interview with @WomensHealthMag Editor @AmyKellerLaird

  1. Well, this is wonderful news — and a huge change in philosophy for a women’s magazine. I can’t tell you how many times when I was younger that I’d see magazine covers that said, “Lose 20 lbs this month!” and I’d believe it and try it. Then of course, I’d end up feeling like even more of a failure. Thanks so much for posting this. Happy New Year to you! 🙂

  2. I think this is awesome, but….what about the cover photos? No words are needed really when you see a super skimpy outfit on the cover model. Look at the outfit on Jillian Michaels. I don’t think those negative words need to even be there, it’s still portraying the message isn’t it? Why not put more clothes on the cover models instead of the skimpy outfits?

  3. I heard about this policy on the news – so cool! I honestly stopped reading fitness magazines because I got sick of the messages.Glad Women’s Health is leading the way.

  4. I really hope that this works out for them & others try to follow. As an older person that has done this for years AND tried to get in magazines for years to tell my side of hard work & no quick fixes, I really hope for this BUT I am not holding my breath,.. I get the whole celebs on the front but I would like to see people like myself that have done it for lots of years, kept it off, stayed fit & know what the real people do – the people with not a lot of dollars, no personal trainers or their own chef! 🙂

    Happy you got to interview her!

  5. I agree with you about whooping for joy at the news regarding the headlines. Women are slowly but surely deprogramming themselves from feeling like crap for just about everything. And way to score an interview.

  6. I was absolutely thrilled when Women’s Health announced their change. I too LOVE magazines, but once I started learning more about overall health and fitness I realised there was so much more to being active so those headlines turned me off. Will they be using less of that kind of messaging IN the magazine as well?

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